American Crew is a professional men’s grooming and haircare brand based in Chicago. Founded in 1994 by stylist and barber David Raccuglia, the company sparked a revolution in the grooming industry.

Recognizing the growing need among men for professional shaving and styling products, Raccuglia used his 20 years of experience behind the chair to fill that gap.

Today, American Crew holds a leading position among men’s styling brands, offering a wide range of high-quality grooming products designed to meet the modern man’s needs.

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